A Comprehensive Approach to Donor Acquisition

At Goodwill, material donations are the lifeblood of our mission — and acquiring them takes strategy, community partnerships, and consistent execution.

This resource page is designed to support Goodwill organizations like yours in growing your donation pipeline through proven tactics. Whether you're just starting to formalize your donation acquisition strategy or looking to take it to the next level, we're glad you're here!

Click each link to download the materials for the You Changed a Life Today campaign.

If you have any questions, please email our Director of Marketing and Campus Relations at cporter@goodwillgoodskills.org