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Our Mission

Changing Lives for Good

Did you know that by donating to and shopping at Goodwill you’re directly helping the community?

Cycle of Success

Donating and shopping are the basis for Goodwill’s “Cycle of Success.” These simple things that are beneficial to you are also good for your community and the environment.

Every day, our Goodwill donor attendants wait for you to arrive with your items, so they can gently hand them off to our donation processors, who carefully hang each garment and place each houseware item in one of our stores.

When those items are purchased by shoppers looking for a great deal, the community gets a great deal morebecause your donations and purchases help provide Goodwill with the funding we need to offer a wide variety of services to those in need, including pre-employment services, job placement, family strengthening services, and community outreach. In addition, Goodwill helps keep millions of pounds of items out of landfills each year.

Every day, our staff waits to start this cycle of success all over again, but it all starts with your donations! See success stories from real people whose lives have been positively impacted by Goodwill Industries' mission. 

30 mission programs helping people in 10 counties

27,976 Total People Served in 2025

Goodwill Industries' mission programs impact thousands of lives each year throughout the 10 counties we serve.

People served by mission:

COMPASS Sexual Assault: 11,694
Employment Programs: 10,278
Social Services: 933
Parenting Program: 212
Good Partner: 239
Children’s Book Program (Bookworks): 2,817
Voucher Crisis Services: 854
Mobile Tech Learning Lab: 949

903,843 Total Material Donors

The number of material donors continued to grow last year at Goodwill’s 34 store locations and donations centers. Donations are processed and sold at Goodwill’s local network of stores to provide financial support to the agency’s outreach programs.

More than 29,000,000 Pounds Diverted from Landfills

Goodwill continues to provide an environmentally friendly way to divert clothing, textiles and housewares from area landfills. In 2024, more than 28 million pounds of material was diverted from area landfills because of area donors and the local Goodwill system.

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